Most newsletter platforms charge £16 or more per month for a thousand subscribers. Ours costs about 15p. Here is how we built it, why we made the choices we did, and what it looks like under the hood.
TL;DR for non-techies
If you have subscribed to our blog (or are thinking about it), here is what happens behind the scenes. You enter your email, we send you a confirmation link, and once you click it you are on the list. When we publish a new post, you get an email with a summary and a link. That is it. No tracking pixels, no marketing funnels, no selling your data to advertisers.
Most marketplace platforms cost thousands a month to run. Ours costs thirteen pence. Not thirteen pounds - thirteen pence. The kind of money you find between sofa cushions.
This is the story of how we built a fully automated digital marketplace on AWS - and why the architecture decisions behind it might change how you think about selling anything online.
The architecture
We practice what we preach. This website is built and deployed using the same principles, tools, and frameworks we recommend to our clients. Here’s a complete breakdown of how kaizenconsultancy.io is architected, secured, deployed, and what it actually costs to run.
TL;DR for non-techies
This website costs about a pound a month to run. It’s hosted on Amazon’s cloud infrastructure, loads fast anywhere in the world, is secured to enterprise standards, and can be rebuilt from scratch in 10 minutes. Every part of it is automated - no manual steps, no clicking through dashboards, no room for human error. We built it this way because it’s exactly how we’d build cloud infrastructure for a client. If we can’t do it for our own site, why would you trust us to do it for yours?
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